Privacy Policy

VertMarkets holds its readers and customers privacy in the highest regard. It is a core principle of our company. Because of this principle, Vertmarkets believes that you should fully understand the type of information we collect, how it is used and how you can control what information we collect. Therefore this privacy policy discloses what information we gather and how we use it.

Information Collection and Use

VertMarkets collects information from our users at several different points on our web sites. Wherever we collect personal information, we include a link to this Privacy Policy on that page. When you register with one of our sites, attend a webinar or event, or sign up to receive one of our newsletters and promotional emails, VertMarkets may ask for your contact information (such as your email address) and your demographic information (such as your zip code, industry, and job function). We use demographic information to tailor your experience at our web site, showing you content and advertisements that we think might interest you. VertMarkets may also ask for such information at other times, such as when you request information from VertMarkets and/or our customers and suppliers. The information collected by VertMarkets may be used in a number of ways. For example, VertMarkets will share broad aggregated demographic information with our partners and clients. An example would be where VertMarkets provides partners and clients with information about the percentage 'C-Level' individuals who visit our sites, or about the types of industries that users come from. VertMarkets' goal in collecting personal information is to provide you, the user, with the most personalized web experience possible and our clients with an efficient means to reach the right audience. By knowing a little about you, VertMarkets is able to deliver more relevant content and advertisements, and hence a better service, to you.

With whom does VertMarkets share my information?

If you are requesting assistance, product information, white papers, case studies, brochures, or registering for a webinar or event, your contact information may be shared with the developer of the relevant product, content, or software. Some materials that are available for download on VertMarkets' sites, like white papers, product demonstrations, case studies, product literature, and webinars or events, are offered in conjunction with a partner or sponsor company. This information is shared with the partner or sponsor company so that they may provide you with the material you requested. VertMarkets' customer agreements with partner companies: (a) provide that the partner company may use this information in marketing related activities to contact you via common methods of communication; and (b) prohibit disclosure of the information to any third party other than agents of the Content Sponsor for the permitted marketing purposes set forth above; and (c) use of this contact information and adherence to the laws of any/all countries is the responsibility of the partner company. You should contact the partner company directly if you have any questions about their use of this information.

In accordance with the GDPR no personally identifiable information from any EU member country individual will be shared unless affirmative and unambiguous consent to do so has been received. For more information on consent and the GDPR please visit our GDPR section in this privacy policy.

Is My Information Always Shared?

VertMarkets registration and acceptance to terms is now divided into two parts. (a) Acceptance to our Terms and Service . This acceptance is required to view or access any site content. Though free to access, this consent is still required. (b) Acceptance to our Privacy Policy which dictates when, how, and if your contact information can be shared, is not required to view or access site content. Consent consists of two checkboxes updated during our GDPR Compliance efforts.

If you would like us to forward your requests to our network of vendors to help you with you project needs or services, you can choose to do so by accepting our Privacy policy when registering. More about GDPR and CCPA may be found at the end of this document.

Promotional offers

Any individual who signs up to receive one of our newsletters will be giving VertMarkets permission to send promotional offers for select VertMarkets' products. Vertmarkets endeavors to promote to you products and services that are relevant and that we feel you would have a legitimate interest in hearing about. These products or services may include content newsletters, research reports, events and training seminars. You can opt out from receiving these promotions at any time by clicking the ‘unsubscribe' link at the bottom of the offer email.

In order to process these internal promotions VertMarkets may share your information, such as an email address with certain suppliers who are in contact with Vertmarkets. (i.e. an email service provider).

EU member country individuals please see additional information regarding consent in our GDPR section

Cookies

A cookie is a piece of data stored on the user's computer by a web browser containing information associated with the user. We use cookies to be reminded of who you are and to access your account information (stored on our computers) in order to deliver to you a better and more personalized service. This cookie is set when you register and helps VertMarkets make it easier for users when filling in the request information form.

If you do not want us to collect any initial cookies upon entering our site, you can set your browser to ‘private' or ‘incognito' mode. Check with your browsers' ‘help section' for instructions.

Our website also uses Google Analytics Cookies. Information collected by the Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, please click here. You may opt out of tracking by Google Analytics by clicking here.

If you do not want cookies on your browser from our site, follow the instructions below:

How to control and delete cookies through the browser

The ability to enable, disable or delete cookies can also be completed at browser level. In order to do this follow the instructions provided by your browser (usually located within the “Help” section of your browser).

Upon entering one of our sites, all users have the ability to accept our use of cookies. Full use of our website requires an individual to accept to use cookies while on our site.

Third Party Cookies

In the course of serving advertisements to this site, a third-party client may place or recognize a unique "cookie" on your browser that does not contain any information about the user.

IP Addresses

We use IP addresses for purposes of system administration, and to analyze trends, administer the site, track user's movement, and gather broad firmographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Links

This web site may contain links to other sites. Please be aware that VertMarkets is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Site and Service Updates

We also send the user site and service announcement updates. Members are not able to un-subscribe from service announcements, which contain important information about the service. We communicate with the user to provide requested services and in regards to issues relating to their account via email or phone.

Notification of Changes; Conflicts
If we decide to change our privacy policy, we will post those changes here so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. This page reflects the most up-to-date version of our privacy policy, and thus takes precedence over information provided in P3P documents and other documents.

Data Integrity and Purpose Limitation

VertMarkets takes reasonable steps to ensure that the personal data that it processes is: (i) relevant for the purposes for which it is to be used, (ii) reliable for its intended use, and (iii) accurate, complete and current.

How we protect your information

We use reasonable technological and physical safeguards to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it.

Vertmarkets and the GDPR

What is the GDPR?

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation intended to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. It impacts any organization that processes personal data in connection with goods/services offered to an EU resident. To read more about the GDPR visit the official GDPR site.

VertMarkets' Commitment to Data Protection and GDPR Compliance

As a 40+ year old Media Company, VertMarkets understands the importance of data security and the need to give our readers and our clients the ability to control and protect their personal data.

We have carefully examined the GDPR, spoken to professional experts and are closely tracking any new applicable GDPR guidance to ensure we comply with all relevant provisions in the regulation. Some of the key elements of the GDPR that impact VertMarkets and its readers are:

Consent

In accordance with the GDPR VertMarkets will not share any personally identified information on an EU data subject with external third party partners, without:

Affirmative and unambiguous consent upon signing up to one of our products or services and
Affirmative and unambiguous consent to our Terms of Service and Privacy Policy

In order to withdraw your consent please click here and complete the form as instructed.

Data Portability

Another aspect of the GDPR is the right for each website registrant or newsletter subscriber to have the ability to receive details on what information we have collected on them. In order to request this detail please click here and complete the form.

The right to be ‘Forgotten'/Erasure

The GDPR also provides our website registrants and/or newsletter subscribers with the ‘right to be forgotten' or in other words have their information erased from our database.

In order to request this ‘erasure' please click here and complete the form.

Legitimate Interest

VertMarkets may share your information with a third party Email Service Provider (ESP) in order to promote VertMarkets's products and service only, if VertMarkets believes you have a legitimate interest in receiving the offer.

Notice to California Residents

Additional privacy policies, specifically developed and maintained for California residents, are found within this Privacy Policy. A link to the sections within this Privacy Policy relating specifically to California residents is found below.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your identifying information and other types of personal information. To learn more about your California privacy rights, see the following portions of this privacy policy.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to ccpa@vertmarkets.com or write us at: VertMarkets, Inc., Attn: CCPA/Privacy, 5340 Fryling Road, STE 100, Erie, PA 16510.

This privacy notice for California residents supplements the information contained in the previous portions of this privacy policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as may be amended or supplemented, and any terms defined in the CCPA have the same meaning when used in this notice.

Purposes for Collecting Data

We may use or disclose the data collected for one or more of the following business purposes:

To fulfill or meet the reason you provided the information.
To provide you with the information, products, or services from us or partners where you exhibited an interest in a partner's products or services.
To optimize our Website and its contents to you.
To notify you about changes to our Website or any products or services we offer or provide through it.

Categories of Personal Information we Collect

Our Website and normal business operations collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device, including but not limited to identifying information (collectively, "personal information"). Specifically, VertMarkets, Inc. has collected the following categories of personal information from its consumers within the last twelve (12) months:

Identifying information may including name, title, job function, company, address, phone number, and email address
Additional information may include your IP address, website and page visits, and links clicked

Sources for Each Category

VertMarkets, Inc. obtains the categories of personal information listed above from the following categories of sources:

Directly from readers when they provide it to us.
Automatically as readers navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
From public records or widely available sources, including information from the media, and other records of information that are made available by federal, state, or local government entities.
From third parties, for example, third party vendors, experts and consultants in the course of providing informational services on our subscribers and registrants.

Sale of Personal Information

In the previous twelve (12) months, we have not sold our reader's personal information as that term is defined by the CCPA.

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, VertMarkets, Inc. has disclosed the following categories of personal information for a business purpose:

Identifying information which may have included name, title, job function, company, address, phone number, and email address
Additional information which may have included your IP address, website and page visits, and links clicked

Instructions for California residents to request access and delete their personal information

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

E-mailing us as ccpa@vertmarkets.com
Sending mail to us at Attn: CCPA/Privacy, VertMarkets, Inc., 5340 Fryling Road, STE 100, Erie, PA 16510
Accessing our Subscriber Request Form

Only a California resident, or a person registered with the California Secretary of State that is authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Link to Do Not Sell My Personal Information page

For instructions on exercising sale opt-out rights, see our Do Not Sell My Personal Information page.

(Last Updated: November 1, 2021)

Contact

Please contact us with any question regarding this policy by email at intellectualproperty@vertmarkets.com; by phone at 215-675-1800; or by mail at 101 Gibraltar Road, Suite 100, Horsham, PA 19044.

VertMarkets Privacy Policy, November 2021.